Creating a Google ad that actually gets clicks—and more importantly, converts—is both an art and a science. While targeting the right keywords is essential, what truly drives results is compelling ad copy. If your ad doesn’t stand out, users will simply scroll past it.
That’s why partnering with a skilled Google Ads agency in Ireland can be a game-changer. But if you’re looking to learn the basics yourself, this guide will walk you through the essential steps to writing Google ad copy that works.
Step 1: Understand Your Audience
Before you write anything, get crystal clear on who you’re talking to. Are they looking for a quick fix? A long-term solution? The cheapest option? Knowing your audience’s pain points, desires, and search intent will help you craft copy that speaks directly to them.
Step 2: Focus on the Value Proposition
Your ad copy should quickly answer the question: “Why should I click this ad?”
What makes your product or service different?
What problem do you solve?
What benefit will the user get?
Example:
Instead of “Buy Running Shoes Online,”
Try “Free Next-Day Delivery on Top-Rated Running Shoes!”
Step 3: Use Keywords Wisely
Google rewards ads that are relevant to user searches. Make sure to include your target keywords in the headline and description, especially those you’ve selected in your campaign. A Google Ads agency in Ireland can help identify high-performing keywords specific to your local market.
Step 4: Write a Strong Headline
The headline is the first thing users see. Make it count.
Use numbers or stats if applicable: “Save 25% Today”
Add urgency: “Limited Time Offer”
Ask a question: “Tired of High Energy Bills?”
Example:
“Affordable Web Design for Small Businesses | Get a Quote Today”
Step 5: Make the Description Action-Oriented
Your description should provide more context and encourage the user to act. Use strong action verbs like:
Get
Save
Try
Discover
Book
Example:
“Get professional web design tailored to your business needs. Book a free consultation today!”
Step 6: Include a Clear Call to Action (CTA)
Tell users exactly what to do next. Common CTAs include:
Shop Now
Get a Free Quote
Contact Us Today
Schedule a Demo
The more specific and relevant, the better.
Step 7: Use Ad Extensions
Ad extensions like sitelinks, callouts, and structured snippets can improve your ad’s visibility and click-through rate. They give users more reasons to click by offering extra info such as pricing, locations, or services.
A Google Ads agency in Ireland can help set up and optimize these extensions to boost ad performance.
Bonus Tips from a Google Ads Agency in Ireland
Test Multiple Versions: A/B testing different headlines and descriptions helps determine what resonates best with your audience.
Keep It Concise: Google has strict character limits (30 for headlines, 90 for descriptions), so make every word count.
Match Ad Copy with Landing Page: Your ad should seamlessly align with the content users land on—this improves Quality Score and lowers your CPC.
Final Thoughts
Writing effective Google ad copy isn’t just about clever words—it’s about strategy, precision, and understanding your customer. Whether you’re managing your own campaigns or working with a Google Ads agency in Ireland, strong copy is key to unlocking better results.
Need help creating ads that convert?
Partner with a trusted Google Ads agency in Ireland and let experts craft copy that drives real ROI.
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