File name: Introduction To Business Analytics Pdf
Rating: 4.8/5 (Based on 3526 votes)
35520 downloads
=============================
Introduction To Business Analytics Pdf
=============================
According to Wikipedia, ”Business analytics refers to the skills, technolo-gies, practices for continuous iterative exploration and investigation of past business performance to gain insight . A textbook by Vernon J. Richardson and Marcia Weidenmier Watson that covers the basics of business analytics, data analysis, and decision making. The book is published by McGraw Hill . Business Analytics is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these . According to Wikipedia, ”Business analytics refers to the skills, technolo-gies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.” In short, BA is a rational, fact-based approach to decision making. THE BUSINESS ANALYTICS MARKET The analytics market is traditionally divided into three types of analytics: • Business Intelligence • Description: What happened? • Diagnostic: Why did it happen? • Predictive: What will happen? • Prescriptive: What should I do? Recently, the research firm Gartner added a fourth form of advanced. Chapter 1: What Are Business Analytics? 3 Terminology
Top comments (0)