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Cover image for How to Leverage AI in Email Marketing For Better Campaigns?
Aryan K Khanna
Aryan K Khanna

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How to Leverage AI in Email Marketing For Better Campaigns?

Business growth largely relies on the vast segment of marketing. A crucial component of the contemporary marketing realm is artificial intelligence (AI). Research states that 61.4% of marketers employ AI to bolster their marketing initiatives. So, keeping up with AI advancements means future-proofing businesses in the competitive market.

Among the vast methods of publicizing, email marketing with AI strategies is the key to growth. The cost-effectiveness, direct approach, and faster results made AI in marketing a game-changing potential.

So, let's find out how you can leverage AI in email marketing and boost your campaign's proven results.
Let's crack the husk together!

What is AI in E-Mail Marketing?

AI in email marketing refers to advanced machine learning algorithms and automation techniques usage, that enhance various campaign aspects. Email campaign design, personalization, automation, testing, analysis, and optimization are some of the facets that use AI technology.

According to Statista, 32% of marketers utilize marketing automation and artificial intelligence (AI) to personalize emails. Also, 22% of marketers use marketing automation and AI to personalize email subject lines and product recommendations.

Can AI replace Email marketers?

While AI brings remarkable advancements to marketing, note, it cannot fully replace human email marketers. The true power of AI lies in its ability to augment human capabilities, allowing marketers to work more efficiently and effectively. On the other hand, Email marketers utilize AI to add content blocks, but these solutions don't account for empathy. It is truly human creativity, strategy, and understanding that drive successful marketing initiatives.

Top Benefits of Using AI Tech in Email Marketing?

The advantages of using AI in your email marketing campaigns are supported by data and not just with abstract claims. Instead of implementing AI for email marketing simply because other businesses are, you should comprehend its advantages and evaluate outcomes against industry standards.

Enhanced Personalization- AI algorithms analyze vast amounts of data, including user behavior, preferences, and demographics, enabling marketers to create highly personalized email content and recommendations tailored to individual recipients.
Increased ROI- A beneficial impact on the bottom line may result from using AI. Marketers who use AI for email customization reported a 41% boost in revenue.

Decreased Cost- AI-powered email marketing solutions reduce the amount of money spent on advertising by making it simpler to create successful campaigns. A Statista analysis claims that by implementing AI in email marketing, 51% of respondents noticed a more than 20% decrease in the cost of their companies' service operations functions.

Optimized Content- There is always a demand for marketers to create quality content. AI technology can help marketers in their project delivery. As per research, 26% of American marketers have aided in content optimization with AI & ML.

Improved Segmentation- AI-powered tools can segment your audience dynamically based on various parameters, such as purchase history, browsing behavior, and engagement levels. It enables businesses to send targeted emails to specific segments, increasing relevance and driving higher engagement.

Easy Scaling Data- The research states that the global AI market is expected to reach $118.6 billion by 2025. Recently, organizations have shifted to using AI platforms for consumer email communications. Due to the reduction in time spent on sales and FAQ upkeep, firms have been able to scale their email marketing operations.

Top Ways to Leverage AI in Email Marketing

1) Generate Compelling Subject Lines
The subject line is the attention seeker of your email campaign. If you do not generate an eye-catching subject line, there is a high chance your customers won't see it. So, it is mandatory to generate an attention-grabbing subject line.
If you're having trouble coming up with catchy subject lines, AI can be a huge help. Copy.ai's features let you create subject lines for your emails.

Usage-
Test many subject lines to determine which ones are most effective. The email open rate gauge the outcomes and spot trends. You can create clickable email subject lines with this AI assistance.

2) Personalize Email Content
As per research, 71% of consumers expect personalized interactions from businesses. Without the proper tools, personalization can be challenging. Thanks to technology improvements, businesses can now create personalized emails utilizing AI email assistants.
Based on a prospect's email, businesses can access social network updates, company information, funding announcements, and more.

Usage-
Personalize your outreach emails using AI to raise response rates. If the individual has recently been promoted, express your congratulations. Specify in your email, if the business has won any awards. If you want to build a solid relationship and motivate individuals to act, you must personalize your outreach with AI.

3) Restructure Email Campaign
Restructuring your email campaigns is necessary to grab audience attraction. For optimal inbox delivery, you can divide email marketing efforts into sub-campaigns using AI-powered solutions. An emphasis on delivery should take place as concerns about email privacy grow.

Usage-
Arrange cart abandonment emails, to specify the frequency using AI technology. Automate reminder emails for users who leave the site without purchasing. Use ChatGPT and other AI tools to get interactive email campaigns.

4) Generate Hyper Segmentation
Businesses make mistakes while manually segmenting their email list. Although, it takes a lot of time. Many marketers use AI tools to automate this process. Based on data gathered from current clients, email marketers utilize AI to categorize their newsletter lists.

Usage-
Use AI tools to check data like Purchase history, surfing behavior, and preferences. AI tests this to build segments and send personalized emails to each of them. Hence, you don't have to guess which products appear to certain customers or what writing can satisfy them.

5) Acknowledge Customer Behaviour
Studies show that distributing personalized information may lead to 6x greater conversion rates. What if you could go beyond the most fundamental demographic-based segments? You don't need to be clairvoyant to achieve this, though. AI enables you to segment your lists and send personalized emails using client behavior and purchase history. It eliminates the element of uncertainty and speculation in email marketing.

Usage-
Without artificial intelligence, managing hundreds of newsletters is difficult. What was a nightmare a few years ago is now more doable than ever. Based on the interests of your readers, AI can be used to personalize your email content and boost engagement.

6) Customize Email Retarget
Not every person who visits your website will buy something. People must be directed to the "add-to-cart" button by a retargeting campaign you must design. Generic, arbitrary product recommendations won't produce the same outcomes. Businesses can use AI to monitor site traffic and make tailored product recommendations in email marketing. These insights are used to design successful browse and cart abandonment email campaigns.

Usage-
Before making a choice, some clients might need a little prodding. AI technology can send cart abandonment emails that specifically list the items that customers have removed from their shopping carts. It will boost sales.

7) Refined Email List
Maintaining an updated email database is a full-time job. You may update subscribers' contact details, including their names, phone numbers, and email addresses, using AI technology. It will increase deliverability and guarantee the integrity of your email list.

Usage-
By deleting mistakes and alerting subscribers to invalid emails, an AI-based email validation tool can help you make sure that subscribers are providing accurate information when they sign up. Real-time API scanning can also be used to find and stop invalid emails before your campaign is launched. Better delivery and a lesser bounce result from this.

8) Send Email on-time
Sending emails at the appropriate moment is a difficulty for email marketers as well. The ideal hours and days to send your emails have rules. The optimal time to send out your email marketing campaign can be chosen using AI's analysis of the email recipient's past behavior.

Usage-
Use AI-powered tools to deliver email messages to your subscribers based on their location and time zone. Even before clicking, you can stop an email from going into the trash.

9) Analyze Customer Lifecycle
A good email marketing strategy depends on context. Without understanding the consumer journey, you cannot comprehend the context. By integrating AI and predictive analytics to produce insights, you can maximize the effectiveness of your email marketing. You will be able to deliver customers contextual advertising and comprehend their customer lifecycle.

Usage-
Customers who have made 50 transactions through your website won't act like new customers do. AI and predictive analytics can improve your marketing campaigns.

10) Run automated multivariate tests
If you A/B test different subject lines in your email marketing, you are merely scratching the surface. AI enables multivariate testing and compares factors to expose more data. Test additional factors, such as the email text, offers, and design aspects. Even calls to action can be tested. Based on its performance, you can determine which variant performs best.

Usage-
Using AI, you may evaluate the outcomes of a tiny sample of your list to discover which email marketing is the most successful. After that, you can experiment with various subject lines, calls to action, images, and offers. AI will select the final version that is distributed to your complete list based on the outcomes of these testing.

Are you ready for a Better Campaign?

The next chapter is an email with AI power. You'll need to test, analyze, and optimize your email marketing initiatives to stay ahead of the curve. Email marketing is and will remain the most prominent measure to connect and grab your audience attraction. Henceforth, AI will ensure that this keeps happening.
There is no better moment than the present to use email marketing to enhance your business.

Key Takeaways

In the dynamic world of email marketing, where attention spans are short, and competition is fierce, leveraging AI can be a game-changer. By incorporating AI technology into your email campaigns, you can unlock a wealth of benefits, from enhanced personalization and segmentation to automated content optimization and predictive analytics.

Remember, the future of email marketing is here, and AI is at the heart of it. Embrace it, harness its power, and watch your email campaigns flourish like never before. Happy emailing!

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